We took a brief designed to gather email addresses and evolved it into a $1,000,000 campaign to help our healthcare workers and communities.
A reminder that creative can not only inspire the consumer to take action, but also the brand.
We knew our message resonated when we received over 1 million views on YouTube in less than 24 hours with no paid support.
Copywriter: Jake Knudsen
Art Director: Peter Molnar
ECD: Hannah Fishman
Social Media Director: Joseph Day
Chief Content Officer: Jeff Stamp
Producer: Kevin Grover
Editor: Victoria Batista
Production: Townhouse
Agency: Grey NY