Bricks out and away we go!
We launched the LEGO x F1 partnership at full throttle by debuting 40+ LEGO F1 cars from all ten teams at the Las Vegas Grand Prix.
And we put them where they couldn’t be ignored, smack in the middle of the race course… on Sphere itself.
Las Vegas Grand Prix: Peter Jackson Extended Edition
Because who doesn’t want more drone footage of the world’s largest minifig basking in the neon glow of Vegas?
Creative Specialist: Jake Knudsen
Creative Specialist: Martin Rathschau
ACD: Jesper Schreiner Thomsen
Agency: The LEGO Agency