A smattering of social media snippets.
Race through Vegas, speed-run through Forks, and celebrate 90 years of play — the LEGO way.
Las Vegas Grand Prix: Instagram Reel
What better place to debut 40+ new LEGO F1 cars from all 10 F1 teams than the middle of the Vegas Grand Prix circuit?
Las Vegas Grand Prix: Director’s Cut
Because who doesn’t want more drone footage of the world’s largest minifig basking in the glow of the lights of Vegas ?
LEGO Twilight: Instagram Reel
Bella, Edward, and Jacob have been the Rosetta Stone of love triangles since 2008. Now the immortal love of Bella and Edward (and Jacob) has been immortalized in LEGO form (with 12 million views and counting.)
LEGO Twilight: Eternity with the Cullens
For immortal vampires, what does living literally forever look like? Well, here’s at least a teensy slice (two hours) of the Cullen’s eternal lives.
World Play Day: Instagram Stories
World Play Day marks 90 years of LEGO play.
To celebrate, we injected a bit of fun into characters not always known for being exactly the most playful.
Happy World Play Day!
Las Vegas Grand Prix
Senior Copywriter: Jake Knudsen
Creative Specialist: Martin Rathschau
ACD: Jesper Schreiner Thomsen
Agency: The LEGO Agency
Twilight
Senior Copywriter: Jake Knudsen
Junior Creative: Beth Thompson
CD: Hazel Tracey
Agency: The LEGO Agency
World Play Day
Copywriter: Jake Knudsen
Sr. Art Director: Carlos Santamaria
Digital Creative: David Lowe
CD: Lucas Reynoso Vizcaino
Agency: The LEGO Agency