World Play Day in 2022 also marked 90 years of LEGO play.
To celebrate, we injected a bit of fun into characters not always known for being exactly the most playful.
Happy World Play Day!
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And 90 years is just the beginning.
Because to be a human is to be a builder.
PRESS: AdAge | AdWeek | The Drum
Copywriter: Jake Knudsen
Sr. Art Director: Carlos Santamaria
Digital Creative: David Lowe
CD: Lucas Reynoso Vizcaino
Agency: The LEGO Agency